One of the questions Joe and I often are asked by clients is, “What do I post to Twitter? Nobody cares what I’m doing every second. No one cares that I’m getting out of the shower.”

Although I’m sure we all have someone in our lives who cares if we’re heading to or from the shower, it’s not something you would typically share with your colleagues. Right?

And that’s the point. Your followers and those that you follow on Twitter should be clients, potential clients, colleagues and your competition. Your list of followers should be made up of people that you would want to see at your dream networking event.

And once it is– PLEASE don’t tell them that you’re taking a shower.

Share something relevant about your industry. Share information about your product. Share that you are participating in a local event this weekend. Basically, share information that you would while chatting at a Chamber of Commerce mixer or any networking event.

And, like you would at a Chamber mixer, make it a two-way conversation. Retweet what others are saying that is relevant and interesting. Reply to people’s tweets which is a public response, or direct message them, which is private. Either way you’re engaging them in conversation– which is what networking is all about.

Check out this example:

A Twitter "conversation"

In the most recent tweet @Foodrighter replies to @PDXploration. He has recommended another business @JadeTeahouse as a great restaurant for Vietnamese food.  @Foodrighter is engaging  in conversation with @PDXploration and also publicly acknowledging that he has recommended @JadeTeahouse. It’s a win-win-win. And that’s a great use of Twitter.