Still unsure about using Twitter for your business? Still think it’s simply a tool for teens to detail their every move? New research shows the opposite. “Almost everyone under 35 uses social networks, but the growth of these networks over the last year has come from older adults, according to a report from Forrester Research issued [read more]
One of the questions Joe and I often are asked by clients is, “What do I post to Twitter? Nobody cares what I’m doing every second. No one cares that I’m getting out of the shower.”
Although I’m sure we all have someone in our lives who cares if we’re heading to or from the shower, it’s not something you would typically share with your colleagues. Right?
And that’s the point. Your followers and those that you follow on Twitter should be clients, potential clients, colleagues and your competition. Your list of followers should be made up of people that you would want to see at your dream networking event.
And once it is– PLEASE don’t tell them that you’re taking a shower.
Share something relevant about your industry. Share information about your product. Share that you are participating in a local event this weekend. Basically, share information that you would while chatting at a Chamber of Commerce mixer or any networking event.
And, like you would at a Chamber mixer, make it a two-way conversation. Retweet what others are saying that is relevant and interesting. Reply to people’s tweets which is a public response, or direct message them, which is private. Either way you’re engaging them in conversation– which is what networking is all about.
Check out this example:
A Twitter "conversation"
In the most recent tweet @Foodrighter replies to @PDXploration. He has recommended another business @JadeTeahouse as a great restaurant for Vietnamese food. @Foodrighter is engaging in conversation with @PDXploration and also publicly acknowledging that he has recommended @JadeTeahouse. It’s a win-win-win. And that’s a great use of Twitter.
Social Media Engagement Directly Linked to Financial Success in New Study“Financial performance correlates with engagement. Companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenues and profits. For example, The study found that “Mavens” typically enjoyed revenue growth of 18% on average over the last 12 months, while Wallflowers saw revenues fall 6%.” |
Small Businesses are Using Twitter for Free MarketingFrom Mediablog.com Your Small Business Should Too. Because of my experience in the food industry, I follow a lot of local chefs and foodies on Twitter. I have watched businesses grow through support from peers on Twitter. An especially great example of this is the twittering of the Portland food cart scene. Cart owners, like Whiffies [read more] |