Most business owners tend to think of Marketing in terms of Advertising and Promotion, but there is much more to it than that. Marketing is the process of creating and promoting products that satisfy a consumer need, providing the business with revenues, profit, and a competitive advantage in the marketplace. There are four key components [read more]
Sep 302009
Everybody’s talking about SEO these days. New agencies are being created for this single purpose. Large companies are hiring SEO specialists. Nobody seems to know what it’s all about, just that they want to be one of the first three results on Google. Sure, SEO is important. But it is only the first step in the conversion process.
Once people get to your website, they need to be converted from visitors into customers. And that is why your website is the most important component in your online strategy. Facebook and Twitter efforts will help you engage customers and improve your search rankings, but they are not going to close the deal.
Web 2.0 has created an expectation that your website content is going t0 be fresh and new every time someone returns to your site. The search engines base their rankings on relevance, currency, and popularity (as measured by how many popular sites link to yours). So the contents of your website need to address these for proper SEO.
But just as important, your website needs to bring your visitors into the sales process by addressing the needs that brought them to you in the first place and engaging them with a strong call to action.
User Experience analysis now comes into play. How many clicks do I need to make before I reach the content I am looking for? Do I have to wait for unnecessary animation or a long page load time? Is the site readable? Does it have appealing imagery? Does it address my needs clearly and concisely? What am I now supposed to do?
You can spend as much as you want on SEO. In fact, contact us today and we’ll help you with it. But when your successful SEO efforts bring the masses to your site, what are you going to do about it?
6 Must-Follow Steps for Selling in Any Economy6 Must-Follow Steps for Selling in Any Economy I just read this blog about selling on Mashable. It has great simple tips on making the sale in this challenging economy. It also profiles a couple of guys at I Wear Your Shirt who have found a very novel way to make money on the internet. Take [read more] |
5 Tools to Help You Write a More Professional BlogProof, Proof, Proofread Your Blog As we use increasingly quicker, shorter and more casual forms of communication in the new social media sphere, it’s easy to become more lax about those pesky rules of grammar and punctuation. In fact, on Twitter, you often abandon many rules to get your point across in 140 characters or [read more] |
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What is a Blog?Short for weblog, blogs are basically journal entries. Blogs were born as personal diaries people would post to the web to share information about one’s life or interests. Examples of these include many mommy blogs, food blogs or pet blogs. These blogs are not selling anything in particular, except perhaps the writers’ writing skills. In [read more] |