There is a new methodology being practiced in the web and application development world called Paper Prototyping. Using this method, you grab a pen and paper, and you WRITE STUFF DOWN. There are books about it and classes that teach it. I’m not making this up. While this may seem silly to the older people [read more]
One of the questions Joe and I often are asked by clients is, “What do I post to Twitter? Nobody cares what I’m doing every second. No one cares that I’m getting out of the shower.”
Although I’m sure we all have someone in our lives who cares if we’re heading to or from the shower, it’s not something you would typically share with your colleagues. Right?
And that’s the point. Your followers and those that you follow on Twitter should be clients, potential clients, colleagues and your competition. Your list of followers should be made up of people that you would want to see at your dream networking event.
And once it is– PLEASE don’t tell them that you’re taking a shower.
Share something relevant about your industry. Share information about your product. Share that you are participating in a local event this weekend. Basically, share information that you would while chatting at a Chamber of Commerce mixer or any networking event.
And, like you would at a Chamber mixer, make it a two-way conversation. Retweet what others are saying that is relevant and interesting. Reply to people’s tweets which is a public response, or direct message them, which is private. Either way you’re engaging them in conversation– which is what networking is all about.
Check out this example:
A Twitter "conversation"
In the most recent tweet @Foodrighter replies to @PDXploration. He has recommended another business @JadeTeahouse as a great restaurant for Vietnamese food. @Foodrighter is engaging in conversation with @PDXploration and also publicly acknowledging that he has recommended @JadeTeahouse. It’s a win-win-win. And that’s a great use of Twitter.
Social Media is an Essential Small Business Tool. New Research Proves it.Joe and I were just talking the other day about how the resistance to using Social Media is on the decline. You can tell when you’re friending your parents, your parents’ friends and your friends’ parents on Facebook that there has been a major shift. Even my own sister who is very private and swore [read more] |
Free Advertising? Increase Search Engine Traffic with a Press ReleaseIncrease Search Engine Traffic by Going Old School. Write a Press Release. Promoting your business website consists of many facets: SEO, social media, blogging, registering with directories etc. However, even in the new media landscape there is an old-school promotion tool that should not be overlooked: the press release. Writing a great press release can [read more] |
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I Love Gary VaynerchukWhy? Because not only is he a guru on how to build your brand in the new web landscape, but he also loves wine. This is my kind of guy. Vaynerchuk took his family’s New Jersey liquor store and turned it into a multi-million dollar business called Wine Library. When he was tired of just [read more] |