Everybody’s talking about SEO these days. New agencies are being created for this single purpose. Large companies are hiring SEO specialists. Nobody seems to know what it’s all about, just that they want to be one of the first three results on Google. Sure, SEO is important. But it is only the first step in the conversion process.

Once people get to your website, they need to be converted from visitors into customers. And that is why your website is the most important component in your online strategy. Facebook and Twitter efforts will help you engage customers and improve your search rankings, but they are not going to close the deal.

Web 2.0 has created an expectation that your website content is going t0 be fresh and new every time someone returns to your site. The search engines base their rankings on relevance, currency, and popularity (as measured by how many popular sites link to yours). So the contents of your website need to address these for proper SEO.

But just as important, your website needs to bring your visitors into the sales process by addressing the needs that brought them to you in the first place and engaging them with a strong call to action.

User Experience analysis now comes into play. How many clicks do I need to make before I reach the content I am looking for? Do I have to wait for unnecessary animation or a long page load time? Is the site readable? Does it have appealing imagery? Does it address my needs clearly and concisely? What am I now supposed to do?

You can spend as much as you want on SEO. In fact, contact us today and we’ll help you with it. But when your successful SEO efforts bring the masses to your site, what are you going to do about it?