Facebook has the potential to be a great tool for all business owners around the world. Here are, in my opinion, the top three reasons why.

• Huge Potential Audience

Facebook recently crossed the 200 million member mark. That’s nothing to scoff at.  That’s greater than the number of people that watched this year’s Superbowl (which had the largest audience in TV history).

And millions more will join this incredible platform in the coming months and years. This is a huge potential audience!

• Get rapid top Google placement.

Create a Page for your business and share information with your fans. Pages are optimized for excellent search engine ranking. Facebook has a page rank of #4 according to Alexa.

• No cost marketing.

Aside from paid ads, Facebook is totally free to use and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients.

There are many reasons to use Facebook for your small business. These are my top three. I’m sure given its rapid growth, now at 1,000,000 new members per day, even more compelling reasons will arise. I can’t wait!