Proof, Proof, Proofread Your Blog As we use increasingly quicker, shorter and more casual forms of communication in the new social media sphere,  it’s easy to become more lax about those pesky rules of grammar and punctuation. In fact, on Twitter, you often abandon many rules to get your point across in 140 characters or [read more]

“Financial performance correlates with engagement. Companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenues and profits. For example, The study found that “Mavens” typically enjoyed revenue growth of 18% on average over the last 12 months, while Wallflowers saw revenues fall 6%.”

How to Overcome Blogger’s Block I had a great consult with a client today who is in the baby clothes business.  She was talking about the new industry regulations for children’s clothing manufacturers and how confusing they are. She had spent the morning going from showroom to showroom asking her colleagues how long drawstrings are supposed to [read more]

An essential component to a successful blog is the use of photos, graphs or images. Food bloggers are so great at this. Nothing makes a review of a meatball sandwich jump off the page more than a photo of a gooey yummy sandwich. It instantly gets your tummy rumbling. Pictures can also be instructional. Here, [read more]