SEO and SEM

SEO is Search Engine Optimization, also called Organic Search. An optimized site is one that shows up first in search results on Google, Bing and Yahoo, without paying these companies for ‘sponsored results’. SEO is the latest buzzword in marketing circles, because good marketers know that companies that appear at the top of search results get the most hits.

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SEO = Hits

Hits = Potential Customers

Customers = Revenue

The key to search engine optimization is consistent, relevant and fresh content. If your website delivers what it promises, search engines will rank it higher.

SEM or Search Engine Marketing, refers to a campaign consisting of sponsored links and banner advertising on search engine websites. Often called pay-per-click, these are targeted ads that you pay for each time someone clicks on them.