Internet Marketing is redefining the world of marketing and advertising, and it has leveled the playing field.
Advertising agencies are scrambling to reinvent themselves as internet experts. Corporate America is learning how to engage one-on-one with the consumer. Everyone is trying to find a way to justify their value in the midst of this new, conversation-based marketing model.
The advantage for small business is that they’ve been directly conversing with customers all along. Now there are more ways to keep the conversation going and the most effective ones are inexpensive to implement.
Internet Marketing can be broken down into three main categories:
- Social Networks: Interactive online communities such as Facebook, Twitter, MySpace and LinkedIn offer networking and targeted advertising opportunities.
- Search Engine Marketing: Organic SEO and pay-per-click with Yahoo, Bing, Google Maps, Mapquest, Citysearch help you to reach the people who are looking for your product or service.
- Email Marketing and Affiliate Marketing: Branded business email services are reasonably priced, and they help you to push your message to the customers who want to hear from you.
As with any marketing plan, the value in internet marketing comes from the unique way these tools are leveraged with each other. Every business has an optimal combination of internet marketing tools depending on its product or service and the needs of its customers.
Let us help you find the combination that works for your small business.