In a new social climate enabled by technology, personal connections and recommendations through social media now empower consumers and influence their perceptions and decisions more extensively than any company can actively manage. And we are only at the emergence of this trend.

One of our contemporaries in the marketing and consulting business sells a proprietary DIY website application for their clients under the premise that a small business website should be VERY simple. I disagree with this assertion because I believe that a solid Internet strategy incorporating a sophisticated website and social media integration holds the most [read more]

Everybody’s talking about SEO these days. Sure, SEO is important. But it is only the first step in the conversion process.

In these trying economic times, many companies are attempting to leverage the tools of Web 2.0 to reduce costs and replace many of the functions of their live events. The savings in travel expenses alone make the decision seem like a no-brainer. Having produced both events and interactive however, I believe that the optimum solution [read more]

Most business owners tend to think of Marketing in terms of Advertising and Promotion, but there is much more to it than that. Marketing is the process of creating and promoting products that satisfy a consumer need, providing the business with revenues, profit, and a competitive advantage in the marketplace. There are four key components [read more]