One of the questions Joe and I often are asked by clients is, “What do I post to Twitter? Nobody cares what I’m doing every second. No one cares that I’m getting out of the shower.” Although I’m sure we all have someone in our lives who cares if we’re heading to or from the [read more]

Joe and I were just talking the other day about how the resistance to using Social Media is on the decline. You can tell when you’re friending your parents,  your parents’ friends and your friends’ parents on Facebook that there has been a major shift. Even my own sister who is very private and swore [read more]

Still unsure about using Twitter for your business? Still think it’s simply a tool for teens to detail their every move? New research shows the opposite. “Almost everyone under 35 uses social networks, but the growth of these networks over the last year has come from older adults, according to a report from Forrester Research issued [read more]

Increase Search Engine Traffic by Going Old School. Write a Press Release. Promoting your business website consists of many facets: SEO, social media, blogging, registering with directories etc. However, even in the new media landscape there is an old-school promotion tool that should not be overlooked: the press release. Writing a great press release can [read more]